Inspire HOPE

Social enterprise entrepreneur Junita Flowers finds the balance between purpose and profit to launch Junita's Jar cookies at Target and spread her message of hope. When Junita Flowers was at her lowest, baking cookies became an escape. She turned that feeling into a social enterprise business. “Junita’s Jar is so much more than a delicious bag of cookies,” Flowers says. “It’s a bag of hope.” But striking a healthy balance between purpose and profit can be challenging for a mission driven startup. The initial model of selling to businesses that would bring Flowers in for “cookies and conversation” about surviving...

Junita Flowers founded Junita’s Jar in 2018 with the mission to bake hope into delicious cookies and empower women to live their best lives. A resilient survivor of domestic abuse, Junita turned her passion for baking and helping others into a career. A portion of all Junita’s Jar proceeds go toward education and awareness initiatives dedicated to ending dating and relationship violence. This inspiring black and woman-owned Minneapolis-based company hosts Cookies For Conversations seminars at the city’s University to teach young women about domestic abuse and empower them to share their stories. We are proud to include their cookies in...

With Galentine’s Day as a new tradition with my girls, my top 3 must-do activities will be... Brunch at one of our favorite restaurants. An afternoon of pampering and relaxation at a local spa. Hangout time spent laughing, catching up and enjoying our favorite cookies from Junita’s Jar.

I remember the day when I went out for an evening run, knowing that I wasn't going to return home. I didn't want to end my life, but I knew I couldn't keep living in the same toxic environment. I knew I didn't want to leave my children, but I no longer knew how to provide protection. Staying home was miserable and unsafe. During that time in my life, taking a chance on the exposure of an unknown virus over the complete chaos that I was experiencing in my home, was a chance I would have been willing to take. Staying...